Starting with his work as at teen intern on the first IBM PCs at IBM while at Princeton, and with an eye on monetizing high-growth tech companies, Jim has been at the forefront of every marketing automation, machine-driven initiative for scaling businesses over the last 30 years.
But he never forgets about humans! Jim’s leadership philosophy and doctoral level Organizational Development academic training and skills give him a unique perspective. As machines become increasingly pervasive in business, collaborative partnerships between humans and machines has evolved slowly but will escalate quickly and will have a sweeping workplace impact in the next 20 years. Jim believes:
- “The CEO, CMO and marketing organization of the future will be a never-before-required, daunting combination of managing people, processes and technology at blinding, iterative speeds. The people and processes will need to somehow be as fast and smart – or faster and smarter “than the machines if they are to add value and optimize the machines’ impact and insight. Workers who do not drive and thrive in change as a matter of course each hour, each day, will be run over by it.
- AI will impact most key pillars of effective marketing. But the core of all marketing — understanding the hearts, motivations, hopes, and fears of each human (which comprise the essence of so many purchase decisions) will be very difficult for machines to gain a feel for, no matter how fast or intelligently they can apply algorithms and adjust for outcomes.”
How does one prepare for this future? “Resisting the machine is futile,” says Jim. “The leaders will be those who are already embracing the machine.”