Picture it: you order a pizza, but instead of it being delivered to you by a delivery person, a car – sans driver – just shows up with your pizza. This is the vision Russell Weiner, USA President of Domino’s, has for the future of his company. Currently being tested in a small environment to see how consumers will react, Domino’s has teamed with Ford to bring self-driving cars (featuring “Heatwave Compartments” to keep the pizza warm) to the pizza delivery experience. This will undoubtedly completely change the way people order pizza, which is Weiner’s focus: as cool as self-driving pizza delivery is, you can’t ignore the human aspect.


When speaking about the small-scale trials, he explained:

“We’re interested to learn what people think about this type of delivery. The majority of our questions are about the last 50 feet of the delivery experience.”

He adds,

“How will customers react to coming outside to get their food? We need to make sure the interface is clear and simple.”


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Image by Dwight Cendrowski for Adweek.