Facial recognition technology – in place of passports and boarding passes – is making landfall in the U.S. in a major way. Joanna Geraghty, JetBlue’s Executive Vice President for Customer Experience, is helping to leverage this AI-based technology to improve the travel experience as well as customer relations. JetBlue is trying to make boarding simpler and less of a hassle through its facial recognition program, launched earlier this year for flights from Boston to Aruba. No more digging around through a bag searching for your documents, panicking because you’re holding up a line? Sounds good to me!
“You could in theory literally walk through the entire process without taking out your boarding pass. It’s like a selfie. We think there is a real potential here, long term, to create what everyone wants, which is seamless and easy air travel.”
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