MEET NEIL GRIMMER

WHY?
Did you know that your DNA can actually provide insight into the healthiest lifestyle for you? Neil Grimmer, CEO of Habit, knows this, and set out to combine genetic information and new technologies to help people live a healthier life and make nutrition more personal. Habit collects metabolism and genetic data and then uses machine learning and AI to determine the user’s ideal diet. By taking the Habit Nutrition Test, you allow Habit to learn about you and form a nutritional plan based on your biology, lifestyle, and goals. Combining genetic information with AI allows for a more holistic approach, giving users a more personalized and actionable plan.  

In Grimmer’s words,

We all deserve to know what foods are best for us—and often that means knowing our bodies and ourselves at the cellular level.”