We all know those convenient ads that are constantly following us around online and somehow end up on our phones. Now GumGum, an AI technology company, is targeting clusters of people that share common interests and online behaviors. Big brands like Disney and Samsung are using it and according to Inc. and Adweek it’s taking marketing to the next level of efficiency. Next time your on Facebook or surfing the web, try to figure out what cluster your part of.
For example take a look at how the AI matched this Coke ad with instructions to make pizza.