MEET Oracle’s Robot Marketer
Thanks to Dennis Consorte and Digital.com for presenting this new use case, we can see Oracle acting as the first mover in adopting AI for digital marketing. Algorithms have become integral for an increasing number of business operations, but marketing is starting to increasingly utilize the technology. Marketing has always been full of people with creative abilities hard to replicate, but Dennis Consorte believes that the people will continue to have their primary role that AI struggles to replicate. They just need to learn how to feed the algorithms the right data.