The Humans Behind Embrace the Machine
We believe that artificial intelligence shouldn’t require off-the-charts intelligence to understand and embrace. That’s why we commit to presenting information that’s smart and simple, pithy, and (hopefully) fun and easy to read.
One day, this site will be researched and written entirely by machines. In the interim, here’s who’s “programming” it.
If you’re interested in contributing to or sponsoring this site, please contact us!
Nancy A. Shenker
Founder and Publisher
Nancy is a marketing innovator, writer, speaker and machine-embracer across more than three decades. The founder of theONswitch marketing (leading 100+ businesses through transformations), she was formerly a senior executive for major consumer and business brands, including Citibank, MasterCard and Reed Exhibitions. She is the author of several business books, including “Embrace the Machine: 111 Ways AI Will Change Your Marketing Job” with Jim D’Arcangelo.
Strategic Advisor & ContributorAn award-winning industry leader in the marketing technology space, Jim also has expertise in organizational development and has led multiple teams throughout technology and marketing growth phases, leading to profitability and efficiency (and even better work environments).
Editor & ContributorA member of the Oregon Trail Generation, Emily barely remembers a life before the digital age. Armed with a liberal arts degree from the University of Colorado at Boulder and 10+ years of account leadership experience in the creative services industry, she’s ready to take on the challenges and opportunities created at the intersection of technology and humanity.
Research & Editorial AssociateLindsay is a senior at Cornell University majoring in Communication (focusing on media studies) and minoring in East Asian Studies. She is also an active member of campus Ambassadors, the Communication Student Advisory Board, Cornell Hillel, and more. She has edited and produced content for local and online magazines and interned at a PR and marketing company.