The Humans Behind Embrace the Machine
We believe that artificial intelligence shouldn’t require off-the-charts intelligence to understand and embrace. That’s why we commit to presenting information that’s smart and simple, pithy, and (hopefully) fun and easy to read.
One day, this site will be researched and written entirely by machines. In the interim, here’s who’s “programming” it.
If you’re interested in contributing to or sponsoring this site, please contact us!
Nancy A. Shenker
Founder and Publisher
Nancy is a marketing innovator, writer, speaker and machine-embracer across more than three decades. The founder of theONswitch marketing (leading 100+ businesses through transformations), she was formerly a senior executive for major consumer and business brands, including Citibank, MasterCard and Reed Exhibitions. She is the author of several business books, including “Embrace the Machine: 111 Ways AI Will Change Your Marketing Job” with Jim D’Arcangelo.
Research & Editorial Associate
Thomas formerly worked at WWE, expanding the development talent league in the Music division. He currently attends Cornell University, where he studies marketing and finance in the Dyson Undergraduate Business School.
Editorial & Social Media Associate
Celia has worked at Chopt Creative Salad Company and Bloomingdales. She is currently at Cornell University, majoring in Communication, concentrating in Persuasion and Social Influence, and minoring in Business.
Former Research & Editorial Associate
Lindsay is now an Account Coordinator at KWT Global, a New York-based brand strategy agency. While a senior at Cornell University majoring in Communication (focusing on media studies) and minoring in East Asian Studies she helped launch this website. She has also written for and edited online magazines. She was invaluable in the development and launch of this website and in her new professional role keeps us abreast of technology trends.